Monday, October 11, 2021

‘COVID se MUKTI’- MUKTI initiatives for the relief from COVID.

Background of Sundarbans and Birth of Mukti

Sundarbans is a mangrove forest area at the delta of Ganga river, in the Bay of Bengal. It consists of a wide variety of terrains, housing rich flora and fauna ranging from wide mangrove forest, agricultural land, barren land to mudflats. This miracle land, which is home to the well-known Royal Bengal Tiger, is enlisted as UNESCO world heritage site giving it an international identity. However, due to the advent of modern world technology, there has been a tremendous increase pollution and industrialization which has put the survival of this forest at stake.

Mukti is a socio-economic organization that is engaged in helping the people living and sustaining the livelihood in the Sundarbans. This organization strives relentlessly to save the heritage of this grand creation. Mukti took an oath to undertake the HEALER mission which can holistically solve the problems and help best to build a sustainable future.

Activities and Campaigns by Mukti

Mukti has organized many campaigns centered around its 6 department H.E.A.L.E.R. program. HEALER stands for:

H- Health, Water and sanitation:

Aim: To provide and boost health, water and sanitation facilities.

Projects: Medical camps during Kerala flood, Medical camps during Aila and Village sanitation project.

E- Education and Empowerment:

Aim: To help students in their study and provide job-oriented tutoring.

Projects: Coaching centers, Talented Students sponsorship (TSS), Book Bank, Computer literacy, Mukti Institute of Technology.

A- Agriculture reforms:

Aim: To improvise on food security, climate change adaptation and rural economic reforms.

Projects: Sustainable Agriculture Management (SAM), Organic Farming Climate resilient agriculture, Agro-based technology development and dissemination, Agro-based SME and value chain development.

L- Livelihood and Economic security:

Aim: To encourage self-help income generation, skillset development and employment generation for women and the young.

Projects: Mukti Community Development Fund (MCDF), Mukti Community Business.

E- Environment Economy:

Aim: To protect nature through need and value driven plantation and adopting green activities.

Projects: Save the Sundarban (Go Green), GrEEN (Solar power), NaRKEL.

R- Rights and Governance:

Aim: To protect the rights of the people and promote democratic empowered governance.

Projects: EmPOWER (RTI act awareness), Women and child rights and legal aids.


Recent Initiatives for COVID-19 by MUKTI

COVID-19 has tremendously affected our health and impaired our lifestyle over the past 20 months. Along with, rigorous research for vaccines and medications, it has become imperative for the citizens to start taking responsibility to tackle this deadly disease. Mukti has come to the rescue beyond all expectations by initiating campaigns for poor and the needy.

HelloBeta, is one such initiative by Mukti aimed at serving the senior citizens. Being predisposed to numerous risk factors such as age, medical conditions and used of certain medications they pose the greatest risk to succumb to the disease. HelloBeta, has provided them with easy access to daily essentials and medications at their doorstep. Breathe consortium, a Hello Beta initiative is also formed by joint efforts of non-profit organizations in India and US which has helped the COVID-19 patients with not only oxygen support, medical kits and teleconferencing with doctors but also with food delivery for COVID-19 infected patients.

Some of the other initiatives and campaigns organized by Mukti follows:

·       Mukti Covid care Units This Aid assisted units for COVID care installed at various places is currently serving oxygen to the patients which are free of any cost. To name a few, Mukti Community Covid Care unit at Mathurapur, Mukti-Sundarban Covid Care unit at Gosaba, Mukti-ISWS Covid care units at Sundarban. “United Way Mumbai” has supported Mukti in providing 15 oxygen concentrators giving a second life to warriors battling the disease.

·       Covid Care Interim Relief Center: Safe Home and First Aid Service of Mukti: Patients suffering from COVID can avail this infrastructural Home and first aid facilities free of cost until they find an affordable hospital service.

 ·       Mukti Community Clinic: A dedicated healthcare service center to improve access similar to that of a clinic is setup at Purba Sridharpur. This clinic which works six days a week has recruited efficient doctors providing critical medical care in case of emergencies.

·       Mukti Conferment Oxygen Concentrators to the Chief of the Gram Panchayats: Just at a point in time where the nation is still recovering from the disastrous second wave, there are rumors of a possibility of a third wave of COVID. In an attempt fight the COVID third wave, Mukti has engaged several field workers to identify hot spots of COVID and ensured to deploy oxygen concentrators to the victims of the pandemic.

·       Give India Supporting Mukti with 170 Oxygen Concentrators to Save Precious Lives: Mukti installed these concentrators provided by Give India at various places saving an astounding number of 169 patients who had breathing difficulty.


Just as the age old saying “Prevention is better than cure”, it is imperative that we take all necessary steps and precautions to prevent getting infected by the disease. In the times, India has faced many challenges to keep up with the reinforced needs for sanitation, disinfection and hygiene. Mukti along with some other organizations and companies, has been in the forefront in providing hygiene products, masks and healthy food essentials during the pandemic.

·       Hindustan Unilever Supported Mukti with Hygiene Products: “United way Mumbai” and “Hindustan Unilever” has supported 2144 disinfectant spray units and 3048 floor cleaners along with timely disinfection protocols in covid care units.

  ·       Mask Distribution Program by Mukti at Krishnachandrapur during Covid-19 Pandemic: Due to Coronavirus pandemic, masks have now become the new normal ornament of the body. Mukti has also distributed masks thereby keeping the spread of coronavirus to a bare minimum ensuring the health of the people is safeguarded.

·       Mukti Cloud Kitchen Feeding Isolated Covid Patients: The wreaking havoc of Covid-19 has debilitating effects not only on the health but also the appetite of the affected patients. It is thus critical that undernourished section of the society is given access to proper nutrition and wholesome food. In this lockdown period, Mukti has organized ration distribution through Mukti Cloud kitchen initiative at their doorstep.

 Even though the society is feeling the wrath of COVID, Mukti has been a ray of hope all of those inflicted by COVID and will continue to provide a helping hand to those in need of a revival. 

Friday, October 8, 2021

Just pick up the phone and say ‘Hello Beta’ - A Project by MUKTI


Just as the meaning of her name, ‘MUKTI’ specifies redemption or salvation in Hindi, and she has decided to live her life dedicated to living by the meaning of her name! The MUKTI NGO, based out of Kolkata, aims to redeem needy people with shelter, food, medical help and most importantly, love. Being one of the renowned NGOs of the nation, MUKTI is working on various projects including Hello Beta, Help Kolkata Breathe, Help victims of Cyclone Yaas, initiatives to help senior citizens, support to procure oxygen concentrators and many more.

Moreover, MUKTI has an extensive accreditation of other named NGOs and institutions such as Milaap, Impact Guru, Benevity Cause, Nasscom Foundation and many others. Nevertheless, these are just the many names, which all fall under the roof of the immense power of giving!


Hello Beta Project

Out of various projects that MUKTI is running,
Hello Beta is one of the latest non-profit initiatives by Mukti. Encompassed over six areas, with 1200 customers and 2700 orders, the reason behind this project is to ensure the physical and social fitness of senior citizens.

We all know that senior citizens are more prone to any sickness or other virus as they have a comparatively weaker immune system. Thus, Hello Beta Project is here to provide Home Care Medical Support, including oxygen, medicine, outdoor services support for banking and hospital purposes, and supply essential commodities such as grocery, food items, etc., especially in these trying times caused by the pandemic.


About the Hello Beta Initiative


As mentioned above, Hello Beta was created to ensure the good health of senior citizens above the age of 60 years as they have less strong or comparatively weaker immune systems, which make them prone to severe diseases such as heart diseases, lung diseases, diabetes, kidney diseases and much other which affects their health a lot. Thus, to stay protected from outside exposure during the pandemic, Hello Beta was created.


What They Offer

Hello Beta has a range of services for your parents. Here, you can order organic and inorganic products like vegetables, meat, fish, fruits, and grocery. You can order medicines, and it also has doctor consultation services along with telemedicine.

In addition, the projects also have an Hourly Beta service, where you can hire Hourly Beta for official outdoor works such as banking, doctor’s visit and any other job. It essentially gives all our elderly folks a homely feeling that their granddaughter or grandson is just a call away! And they live up to their words.


The Operating Model of Hello Beta

Hello Beta is a non-profit initiative authorised by the local government, and it works with the permission of the local government.

To place an order, first, the customer’s call is received at the call centre where all the details regarding the order and about the customers are taken. Then a delivery boy is assigned, and the maximum possible time is given to the customer.

There is a management team, which keeps an eye on all the deliveries throughout the day to ensure no errors. This process of placing orders has enough filters and checks to stop any abuses.


The Impact of Hello Beta


Although having a large number of services, Hello Beta is mainly serving Oxygen Concentrator during the deadly second wave. Recently, they served seven online patients and have served a total of 1144 patients until now. To give you the exact number about the oxygen administered by Hello Beta; 166,152 hours of oxygen have been provided to date, weighing around 34,094 tonnes.

Moreover, Hello Beta has received around 5000 phone requests to date, and it has supplied around 1200 meals till now. Furthermore, Mukti has also provided an app for Hello Beta that can be downloaded from App Store and Google Store. We urge you to spread the word around so MUKTI can help as many people as possible in their quest!

To donate to Hello Beta, visit: Hello Beta (Donate)

To find out more and donate to other causes from MUKTI, visit: MUKTI (Donate)

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