Just pick up the phone and say ‘Hello Beta’ - A Project by MUKTI

 

Just as the meaning of her name, ‘MUKTI’ specifies redemption or salvation in Hindi, and she has decided to live her life dedicated to living by the meaning of her name! The MUKTI NGO, based out of Kolkata, aims to redeem needy people with shelter, food, medical help and most importantly, love. Being one of the renowned NGOs of the nation, MUKTI is working on various projects including Hello Beta, Help Kolkata Breathe, Help victims of Cyclone Yaas, initiatives to help senior citizens, support to procure oxygen concentrators and many more.

Moreover, MUKTI has an extensive accreditation of other named NGOs and institutions such as Milaap, Impact Guru, Benevity Cause, Nasscom Foundation and many others. Nevertheless, these are just the many names, which all fall under the roof of the immense power of giving!

 

Hello Beta Project

Out of various projects that MUKTI is running, Hello Beta is one of the latest non-profit initiatives by Mukti. Encompassed over six areas, with 1200 customers and 2700 orders, the reason behind this project is to ensure the physical and social fitness of senior citizens.

We all know that senior citizens are more prone to any sickness or other virus as they have a comparatively weaker immune system. Thus, Hello Beta Project is here to provide Home Care Medical Support, including oxygen, medicine, outdoor services support for banking and hospital purposes, and supply essential commodities such as grocery, food items, etc., especially in these trying times caused by the pandemic.

 

About the Hello Beta Initiative

                                      

As mentioned above, Hello Beta was created to ensure the good health of senior citizens above the age of 60 years as they have less strong or comparatively weaker immune systems, which make them prone to severe diseases such as heart diseases, lung diseases, diabetes, kidney diseases and much other which affects their health a lot. Thus, to stay protected from outside exposure during the pandemic, Hello Beta was created.

 

What They Offer

Hello Beta has a range of services for your parents. Here, you can order organic and inorganic products like vegetables, meat, fish, fruits, and grocery. You can order medicines, and it also has doctor consultation services along with telemedicine.

In addition, the projects also have an Hourly Beta service, where you can hire Hourly Beta for official outdoor works such as banking, doctor’s visit and any other job. It essentially gives all our elderly folks a homely feeling that their granddaughter or grandson is just a call away! And they live up to their words.

 

The Operating Model of Hello Beta

Hello Beta is a non-profit initiative authorised by the local government, and it works with the permission of the local government.

To place an order, first, the customer’s call is received at the call centre where all the details regarding the order and about the customers are taken. Then a delivery boy is assigned, and the maximum possible time is given to the customer.

There is a management team, which keeps an eye on all the deliveries throughout the day to ensure no errors. This process of placing orders has enough filters and checks to stop any abuses.

 

The Impact of Hello Beta

                                  

Although having a large number of services, Hello Beta is mainly serving Oxygen Concentrator during the deadly second wave. Recently, they served seven online patients and have served a total of 1144 patients until now. To give you the exact number about the oxygen administered by Hello Beta; 166,152 hours of oxygen have been provided to date, weighing around 34,094 tonnes.

Moreover, Hello Beta has received around 5000 phone requests to date, and it has supplied around 1200 meals till now. Furthermore, Mukti has also provided an app for Hello Beta that can be downloaded from App Store and Google Store. We urge you to spread the word around so MUKTI can help as many people as possible in their quest!

To donate to Hello Beta, visit: Hello Beta (Donate)

To find out more and donate to other causes from MUKTI, visit: MUKTI (Donate)

#covid #covidrelief #mukti #seniorcitizens #hellobeta #seniorcare #healthcare #elderlycare #westbengal #sundarbans

PRESERVING THE MANGROVE ECOSYSTEM: AN INITIATIVE BY MUKTI IN SUNDERBAN REGION

                     I have been fascinated by the Sunderbans since I read Amitav Ghosh's “The Hungry Tide”. Imagine being immersed in a furious silence only to be interrupted by the boat's raucous sound. Imagine being intimate, literally absorbing all its essence with a diverse range of flora and fauna. Imagine that there are 100 Bengal tigers in the land of somebody in jeopardy, but still the undisputed Kings of the mangrove territory are declining.

Ernest Hemingway said that “The Earth is a fine place and worth fighting for.”

Sunderban, the Ganges delta in the south 24 paraganas of India's West Bengal state, is one of the world's natural marvels. Mangrove vegetation's structural intricacies generate unique ecosystems that provide biological niches for a diverse range of creatures. Most commercial fishes and crustaceans rely on mangroves for spawning, feeding, and nursery grounds, and many of the people rely on these for their livelihood. Sadly, the picture of this natural beauty today is not what it is used to be.

WHAT PROMPTED US?

The delta is steadily vanishing into the Bay of Bengal due to pollution and global warming. As a result, the delta's existence, as well as its habitats, are in grave risk. Overpopulation with few alternative livelihood opportunities poses a serious threat to these mangrove forest. Mangroves are robust to the damage caused by extreme weather events like cyclones, but physical damages caused by the growing frequency and intensity of extreme events like cyclone “Amphan” impairs their ability to recover. Climate Change forecast that extreme weather would overwhelm 75% of Sunderban along with an increase of 45cm rise in sea level. Researchers believe that increased wave action due to storm (natural) and sediment reduction owing to upstream dams (human-induced) are the two major drivers of permanent land loss to water in the Sundarbans.

WHAT HAVE WE DONE?

MUKTI, in collaboration with the West Bengal government, has made numerous initiatives to raise public awareness about this issue. As part of their Go Green Project, MUKTI also promotes large-scale plantation operations each year.

The project intends to restore the forest and thereby safeguard the Sunderban World Heritage Site. MUKTI has taken several steps to assist and encourage people in the Sunderban and across India to plant more trees. MUKTI donates and participates actively in plantation every year.

SOME OF THE INITIATIVES TAKEN BY MUKTI TO SAVE SUNDERBAN:

1.     Attempts of Mukti to Restore the Mangrove Forest

Mukti oversaw the Mangrove Sapling Plantation Program until last week. In first phase, 400 saplings were planted in the village of Purba Sridharpur, nurtured by women workers who are part of the “Food for Work” project. Mukti has planted approximately 1200 saplings alongside the river "Mony" in the second phase. This workshop was attended by 15 ladies from the model village of Purba Sridharpur. At the period of low tide, the saplings were carried on a boat. Mukti is grateful to "AID," the partner involved with the restore to its past days. Thus, they are not only aiding nature, but also humanity that depends on its survival. Mukti will plant additional mangrove plants in the coming days.

2.     Mukti Planned to Plant 30,000-45,000 Mangrove saplings at Bhubaneswari

MUKTI began planting high grade mangrove saplings for 30,000-45,000 mangroves on Bhubaneswari Island. "AID," has been helping Mukti to plant mangroves in Sunderban to preserve the ecology. The six kinds of high-quality mangrove sapling plantings include Sundori, Goran, Dhundhul, Golpata, Algach, Kankra and Bakra. The plantation programme was launched on 26 January, 2021 by 15 members of the MCDF. They're working on a project called "Food for Work."

3.     Mukti Staffs Visited Mangrove Project Site at Basanti Block

Mukti formed an expert team to examine the situation of Mangrove Nursery and Planting in Basanti Block. The 40,000 Mangrove trees on the banks of Purba Sridharpur river and Basanti block were planted after huge damage caused by Amphan. On 20 November, the five-member team from Mukti visited Basanti Block. They toured mangroves, the Charane Khali nursery under Uttar Mokamberiya Gram Panchayat and the Purandar plantation region along the Matla bank. The area of the plantation is 1 kilometer long. They evaluated the process of conservation and growth of trees during the field survey, obtained quadrat datain terms of frequency, density and abundance for determining the quantitative structure of mangroves. The acquired data were utilized to determine certain ecological factors to understand the population structure and pattern of distribution of mangroves in those places. They were satisfied with the result after their visit. The efforts of the volunteers from Mukti Basanti were recognised and supported by the expert team. These techniques and experiences will in future be followed during planting work for Mangroves.

4.     Mangrove Plantation Preparation Work at Purba Sridharpur

For a mangrove plantation near Purba Sridharpur, Mukti prepared 10-12 Hectare river bed next to the River Thakurain. Mukti aims to plant Sunderban's ten lacquered mangrove saplings. 16 women were engaged in canal cutting from Purba Sridharpur. The river itself will be filled with drains as high and low tides always pass through in these areas. The mangroves will be planted after three to four days. These females receive a fee of Rs 2,000 and a dry ration from Mukti under the project 'Food for Work.' The Mangrove afforestation supports "AID," one of the respectable donors of Mukti.

5.     MUKTI decorated Nilratan’s front yard with varieties flowers and fruits

MUKTI conducted an investigation, and as a result undertook to set up fruit and flower plantations on the roadside in front of the buildings. It has been found that there was no greenery available in an open space in front of Nilratan's house. From MUKTI to Nilratan a few floral and fruit saplings were given. He ensured that the plants were well looked after and healthy. The garden was slowly filled with fruit and flowers, bringing a lot of change to the immediate environment of Nilratan. The development was not just beautiful and cosmopolitan, it was also friendly to the environment; a source of fruit and flowers for the family and neighbors. Now, his neighbors, together with MUKTI, are also inspired to embellish and develop their environment. This in turn improves their financial, social and environmental characteristics.

Mother Nature is trying to give us a wake-up call in the language of the cyclones and extinctions telling us to be more responsible towards her, to evolve and come up with a new way of sharing the planet. This is the real truth that we have been avoiding; running away from our responsibilities towards nature.

“The Earth will not continue to offer its harvest, except with faithful stewardship. We cannot say we love the land and then take steps to destroy it for use by future generations.”

-John Paul II

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#mukti #gogreen #sunderbans #savetheplanet #planttrees #environmental #pollution #ecofriendly #climatechange #sustainability #mangroove